Should higher ed promise guaranteed job placement?

Is guaranteed job placement a promise higher ed can realistically make?

Reported by Inside Higher Ed, DePauw University’s Gold Commitment is promising an entry-level job or grad school admittance within 6 months of graduation, or they will provide them with a full-time entry-level job for six months through an employer partner.

While many in higher ed are very careful with their language around employability, avoiding wanting to communicate any sort of responsibility or promise in terms of “placement”, some like DePauw see this an opportunity – a way to mentally lower the decision risk in the prospective student’s mind, and a potential strategy for increasing their enrollment in the process.

The takeaway? Will this liability end up changing the academic experience at DePauw, and inspire DePauw to put additional focus on teaching marketable skills to ensure the employability of their students? And if so, would this be a good thing?

May you continue to fight the good enrollment growth fight at your institution today, and we’ll see you again tomorrow.

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Eric Olsen

Eric brings more than a decade of award-winning creative brand development, marketing analytics and higher education experience to Helix Education. Eric is a graduate of Bradley University and earned his MBA at Lewis University.