Should higher ed double down on certificate programs?

Should higher ed double down on certificate programs?

Reported by Education Dive, a new Strada-Lumina study shows that adults with a non-degree certificate report a 50% higher annual median income ($45,000) than those with no credentials (at $30,000).

In fact, some institutions, like BYU-Pathway Worldwide are moving to certificate-first models as part of their degree programs to make sure their students at least hit this hyper-critical economic marker.

The takeaway? Non-degree certificate programs can make a world of economic difference for students, with a much briefer time commitment. So why aren’t we promoting these more?

May you continue to fight the good enrollment growth fight at your institution today, and we’ll see you again tomorrow.

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Eric Olsen

Eric brings more than a decade of award-winning creative brand development, marketing analytics and higher education experience to Helix Education. Eric is a graduate of Bradley University and earned his MBA at Lewis University.