Should colleges trade in their viewbooks for magazines?

Every college has a viewbook. To tell students what makes them different. But why use the exact same format everyone else is using to explain why you’re “different”?

Reported by Inside Higher Ed, that’s why Hampden-Sydney College traded in their viewbook for a magazine. Stories. Articles. Humor. And college advice.

The takeaway?  This follows a trend of more and more colleges acting like media companies, and writing content specifically for their target audience. By creating content broader than mere admissions content, they can ideally curate a much broader audience. And almost no one in higher ed is doing this. Is it just because it’s a little harder? Because what if it’s an incredible awareness opportunity?

May you continue to fight the good enrollment growth fight at your institution today, and we’ll see you again tomorrow.

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Eric Olsen

Eric brings more than a decade of award-winning creative brand development, marketing analytics and higher education experience to Helix Education. Eric is a graduate of Bradley University and earned his MBA at Lewis University.