Is “right-sizing” an enrollment excuse or a strategy?

Is “right-sizing” an enrollment excuse or a strategy?

Reported by Inside Higher Ed, many are asking that question after George Washington University’s president, Thomas LeBlanc, announced plans to intentionally cut undergraduate enrollment by 20% over the next five years.

This “better, not bigger” model is becoming a popular anthem in higher ed right now, but often because bigger seems like a demographic impossibility for many institutions. But for GWU, this appears to be a conscious choice about becoming the institution they truly want to be over the long-haul.

The takeaway? Until demographics shift back in higher ed’s favor, continued growth across the board for every institution is an impossibility. So determining a sustainable model for our colleges and universities is more important than ever.

May you continue to fight the good enrollment growth fight at your institution today, and we’ll see you again tomorrow.

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Eric Olsen

Eric brings more than a decade of award-winning creative brand development, marketing analytics and higher education experience to Helix Education. Eric is a graduate of Bradley University and earned his MBA at Lewis University.