Rethinking the handoff between admission and retention

Is the handoff between admission and retention services our very problem itself?

Reported by EdSurge, the 6-year completion rate in higher ed is only 60%. Our admission and enrollment teams do a great job of convincing students they can do it. And then 4 in 10 end up not. Is the division of labor between our admission and retention teams partially to blame? What if the same people that work so hard to build that relationship with the student are the very same ones who keep them motivated through those critical first classes?

Using this model, New York University’s engineering school achieved a 92% retention rate and an 80% graduation rate.

The takeaway? Should we reexamine the relationships being built during the admission process, and determine a creative way to keep them alive after first day of class?

May you continue to fight the good enrollment growth fight at your institution today, and we’ll see you again tomorrow.

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Eric Olsen

Eric brings more than a decade of award-winning creative brand development, marketing analytics and higher education experience to Helix Education. Eric is a graduate of Bradley University and earned his MBA at Lewis University.