Reflecting Back on a Monumental 2013, and Looking Ahead to a Meaningful 2014

Every year around this time, we reflect back on the year’s accomplishments and recognize our team and our customers for contributing to our success. This year was an eventful one for us and we couldn’t have done it without the dedication of our staff, as well as the trust and confidence of our client institutions.

And now a drum roll, please.  Here are our top 5 milestones for 2013:

Number 5: launched our Print Store

We released and expanded our Print Store services, allowing schools to easily and cost-effectively print whatever quantity they need of tri-fold and bi-fold brochures, postcards, self-mailers, flyers, letters, newsletters, greeting cards, invitations, and posters.  More and more schools keep signing up and the feedback has been tremendous!

Number 4: led two sessions at APSCU

We were thrilled to be selected to present two breakout sessions at this year’s APSCU Annual Convention.  We joined Joeri Weyenberg, VP of Marketing and Student Acquisition at Kaplan University to present our extensive research on the reasons why students do or do not enroll. We also teamed up with our strategic partners at Velocify and C3Metrics where we explored strategies to help enrollment marketers be more efficient with less money.

Number 3: expanded our Digital Media Solution

We added more Search Engine Optimization (SEO), Pay-Per-Click Search (PPC) and Display Advertising functionality to our Digital Media Solution, helping our clients stand out from the pack with greater online visibility, optimized websites and increased brand awareness.

Number 2: released our Attribution solution

We wholeheartedly believe that attribution is going to play a significant role in the future of enrollment marketing.  With attribution, schools can better understand the true effectiveness of each marketing channel and campaign to see which ones are actually pulling their weight. Direct mail, for example, is now seen in a whole new light thanks to attribution. Our most recent tests show that up to 60% of direct mail inquiries respond via search or direct to the school site. With these results, direct mail becomes an extremely relevant strategy for schools to consider.

Number 1: acquired the technology assets and support infrastructure of Altius

We have set the stage for a significant evolution in Datamark’s 26 year history and are eagerly anticipating our next chapter.  With the purchase of Helix, a competency-based online learning platform, as well as the enrollment management and retention platforms of Altius, we are positioned to support our clients’ needs across the entire student life cycle. We are also really excited that the Altius team has joined ours, making us a larger and more comprehensive organization heading into the New Year. We look forward to some exciting announcements in the near future.

2013 has been a significant year for us in terms of product development, key learnings and impressive results, and we are grateful for the support of our team and our customers in all of our endeavors.

On behalf of everyone at Datamark, we wish you, your teams and your families a happy and healthy holiday season, and a productive and enjoyable year ahead!

Steve Winchester

Steve is the CMO at Helix Education. He has been an advertising account executive for more than 20 years. Steve received his BS from the University of Utah.