Rapid COVID testing alone isn’t good enough for our college campuses

Rapid COVID testing alone isn’t good enough for our college campuses.

Reported by Education Dive, while The University of Illinois at Urbana-Champaign had been hailed for its aggressive testing strategy to prevent the spread of coronavirus, in its first week back, the campus saw 700 new cases.

The takeaway? Even twice-a-week mandated testing alone, which is what The U of I requires is not alone enough to stop the spread. And in response, the campus has sought to increase their enforcement of social distancing rules and policies, and the last four weeks have indeed seen lower positive test results. Rapid testing. Student adherence. Strong enforcement. Perhaps that trifecta is the key?

May you continue to fight the good enrollment growth fight at your institution today, and we’ll see you again tomorrow.

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Eric Olsen

Eric brings more than a decade of award-winning creative brand development, marketing analytics and higher education experience to Helix Education. Eric is a graduate of Bradley University and earned his MBA at Lewis University.