Quick but cautious new program launches

How do we chase down new program launches with speed yet caution?

Reported by The Chronicle of Higher Education, Penn State World Campus has a simple litmus test when preparing to launch new programs. They ask their graduate and doctoral staff to review the prospective curriculum, and ask if they’d be excited to admit a graduate or doctoral student respectively in that next level of education who had completed this program and curriculum in question.

The takeaway? First to market is still a hugely important and relevant factor. But ensuring a high caliber of quality for every program you launch is even more important for your long-term brand equity.

May you continue to fight the good enrollment growth fight at your institution today, and we’ll see you again tomorrow.

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Eric Olsen

As AVP of Marketing, Eric brings more than a decade of award-winning creative brand development, marketing analytics and higher education experience to Helix Education. Eric is a graduate of Bradley University and earned his MBA at Lewis University.