Providing a Clear Career Road Map to the Prospective Student

How do we turn slight interest into strong enrollments?

Reported by Burning Glass, the “skeptical enrollee” is a potential student with mild interest in a particular program, but needs to be rationally convinced of the long-term career benefits of enrolling and persisting.

The takeaway? It’s critical for us to help a prospective student understand their future road map prior to enrollment. To provide with clarity the skills the student will learn in the program, the careers those skills will prepare them for, and their tangible career path post-graduation.

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Eric Olsen

As AVP of Marketing, Eric brings more than a decade of award-winning creative brand development, marketing analytics and higher education experience to Helix Education. Eric is a graduate of Bradley University and earned his MBA at Lewis University.