Plan Your New Year Recruitment Efforts Now

Every new year, we know that adults make resolutions to better their lives. Among the top ten resolutions made each year is the desire to learn something new or receive further education. What that means is schools have an upcoming opportunity to speak to prospective students when they are motivated with a message that will be highly relevant.

Now is the time to plan a campaign to reach resolute adults in the new year and help them make a decision to return to school and gain the education they desire. By developing direct marketing materials like email and direct mail now, and delivering those materials at the end of the year, your message will be in the hands of an attentive audience at a time when commitment is high.

Plan your strategy now. Develop materials early. Strike while the iron is hot. And welcome in the new year with an increase in student prospects.

Steve Winchester

Steve is the CMO at Helix Education. He has been an advertising account executive for more than 20 years. Steve received his BS from the University of Utah.