Part Two of Three: Top Three Happenings from the World of CPL and Traditional Media that May Impact Your Business

Part Two of Three: Mobile device marketing

In this second part of our three-part CPL and traditional media series, we focus on emerging trend of marketing being optimized for mobile devices.

  • Education seekers have adopted a 3-screen approach:
    • 44% use a cellular and / or tablet device in their search.  (Note:  97% still use a desktop and/or laptop device.  Research totals over 100% suggesting multi device usage.
    • 3 in 4 mobile education researchers use mobile devices at home when researching educational options.
    • In 2012, 1 in 6 education queries will be mobile based…300% increase from late 2010!
      •  Source:  2012 Google Education Trends 

Let us help you evolve your mobile strategy to more effectively reach students in a manner in which they not only prefer, but also one that drives results. Contact Scott Jager for more information at scott.jager@helixeducation.com or 801-639-1657 to learn more about partnering with Datamark.

Scott Haslam

Scott Haslam has been with Helix Education for 3 ½ years and has over 8 years of experience in the Higher Education industry. He earned his BA degree in Communications from Brigham Young University.