Parents learn free at Holy Names University

Parents learn free at Holy Names University?

Reported by Inside Higher Ed, through HNU’s Parent Promise Program, up to two parents or guardians of enrolled students can register for two free undergraduate courses. While this feels like a really clever marketing campaign, it’s also intended to serve as a real enrollment driver.

The takeaway? While many adult students find themselves completing their degree to set a good example for their kids, multi-generational simultaneous attendance is becoming more and more popular. So why not make an attempt at this market who already has some built in brand affinity for your institution?

May you continue to fight the good enrollment growth fight at your institution today, and we’ll see you again tomorrow.

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Eric Olsen

Eric brings more than a decade of award-winning creative brand development, marketing analytics and higher education experience to Helix Education. Eric is a graduate of Bradley University and earned his MBA at Lewis University.