For anyone who has ever played the pay-per-click (PPC) game, the rules don’t always appear to be black and white. That is to say, spending more doesn’t always get you more, nor does bidding on every key word.
While PPC search is a great way to supplement organic listings, it can be even more effective as part of a larger, integrated marketing plan. Consider this: Our clients’ search traffic significantly increases a week after each direct mail campaign as roughly 60 percent of students who received direct mail ultimately inquire through search and web traffic instead of the traditional direct mail reply devices.
We invite you to join us for our upcoming webinar where we will explore the importance of search, its role within a full-funnel marketing plan, various PPC strategies, and overspending pitfalls to avoid.
Where: Registration is open at https://www4.gotomeeting.com/register/550246431
When: Thursday, April 17th at 1:00 p.m. Eastern time
Why: To better understand your optimal spend level and ideal placement, and as a result, drive higher quality inquiries and maximize ROI
As a participant, you will also gain access to our comprehensive white paper, Maximizing Search as Part of Your Integrated Marketing Strategy, and you will have the opportunity to receive a complimentary diagnostic review of your current PPC search campaigns.
We hope you can join us for this insightful discussion – it just may change the way you approach PPC search, or at least how much money you spend on it!