Our online students are getting younger

Our online students are getting younger.

Reported by Higher Ed Dive, a recent EducationDynamics report shows online students are younger and more likely to be working full-time than they were five years ago. Now, there’s likely a pandemic asterisk on this data for sure, but it also makes sense to believe this trend is likely one that will stick. While online education used to be the format for the working adult going “back” to school, the younger student has realized that online is an amazing opportunity for them to be able to hit the workforce earlier, and learn more flexibly while they earn.

The takeaway? This likely needs to change our storytelling. Our “degree programs for working adults” positioning might need to start meaning and speaking to all those 18 and up.

May you continue to fight the good enrollment growth fight at your institution today, and we’ll see you again tomorrow.

Have an Amazon Alexa-compatible product? Subscribe to our Enrollment Growth Briefing.

Eric Olsen

Eric brings more than a decade of award-winning creative brand development, marketing analytics and higher education experience to Helix Education. Eric is a graduate of Bradley University and earned his MBA at Lewis University.