Online is Mostly a Modality Benefit for a Local Audience

Is online education mostly a flexibility benefit for your local market?

Reported by Inside Higher Ed, the number of online students studying at an institution whose campus is within 50 miles of their home has gone up from 50% to a full two-thirds.

The takeaway? While online students theoretically “can” learn anywhere, they’re choosing brand names they’ve heard of, and one they believe their local employers will have confidence in. So telling a deeply distinct and credible brand story is more important than ever before if you want to grow your market share.

May you continue to fight the good enrollment growth fight at your institution today, and we’ll see you again tomorrow.

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Eric Olsen

Eric brings more than a decade of award-winning creative brand development, marketing analytics and higher education experience to Helix Education. Eric is a graduate of Bradley University and earned his MBA at Lewis University.