Should our online courses err on the side of uniformity or flexibility?

Should our online courses err on the side of uniformity or flexibility?

Reported by Inside Higher Ed, many institutions are looking to lock in course models and course design to create a more uniform student experience across all of their programs. The problem is, preventing faculty from updating courses themselves means that unless their centralized ID teams are incredibly responsive – which budget realities often make them unable to be – these faculty members get stuck teaching out of date courses, courses that reference the old version of a textbook and wrong page numbers for instance.

The takeaway? The magic of a restaurant chain like McDonalds is a uniform experience. That a burger tastes the same whether you get it in Mississippi or Montana. The problem is, it’s not an amazing burger. So which are you going to prioritize? Uniformity or flexibility?

May you continue to fight the good enrollment growth fight at your institution today, and we’ll see you again tomorrow.

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Eric Olsen

Eric brings more than a decade of award-winning creative brand development, marketing analytics and higher education experience to Helix Education. Eric is a graduate of Bradley University and earned his MBA at Lewis University.