Oberlin’s Enrollment Swap

Oberlin College is swapping conservatory students for liberal arts ones.

Reported by Inside Higher Ed, Oberlin College is shifting their enrollment goals, trimming 100 students from their music conservatory while adding 100 liberal arts students. This is because conservatory students bring in about $10,000 less than liberal arts students – due to the high market competition for conservatory students that forces Oberlin to increase aid to this student group.

The takeaway? Shaping your class, and shaping your budget are both important, and often the very same thing. So are you creating program-specific enrollment plans based on the total net revenue various students bring for each program?

May you continue to fight the good enrollment growth fight at your institution today, and we’ll see you again tomorrow.

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Eric Olsen

Eric brings more than a decade of award-winning creative brand development, marketing analytics and higher education experience to Helix Education. Eric is a graduate of Bradley University and earned his MBA at Lewis University.