New Data Reinforces That Personalization and Speed to Degree Are Critical Factors to Students’ Decision to Enroll

Online StudentsA new infographic circulating in the higher education space highlights some interesting trends impacting a student’s online program and school selection.  The data is based on survey responses from roughly 1500 former, current and future online students.

Here is what the research tells us:

  • Marketing messages that resonate most with online students are focused on career opportunities, closely followed by personalization and speed to degree (which happen to be two of the primary benefits of a competency-based education program).
  • Cost isn’t necessarily a deciding factor, with the majority of undergraduate students (two thirds) deciding not to choose the least expensive institution. That said, the most popular questions students asked enrollment advisors had to do with the cost of the program, followed by questions related to time to completion.
  • Length of time from research to enrollment is also important as students weigh online program options. More students (77%) now complete that process in less than three months, up from 51% last year. This reinforces the idea that establishing and nurturing the school/prospect relationship right from the beginning and delivering highly personalized support is imperative to securing enrollments.

Today’s online students seek online education opportunities specific to their needs – they want to get enrolled quickly, receive a personalized experience, move through the program efficiently, and graduate with a degree that will put them on the path to greater career reward.  It’s no wonder that schools who deliver on these objectives will likely rise to the top.


John Seal

As the Director of Digital Media at Helix Education, John has a real passion for leveraging technology and data to power online marketing initiatives like SEO and PPC that help drive increased traffic, conversion rates and ultimately ROI. He earned his bachelor’s degree from Brigham Young University-Idaho.