Do We Need to Talk About “Liberal Arts” Less When Selling the Value of Higher Education?

In a world where many are questioning the value of higher education, are we doing ourselves any favors with the language we use when defending it?

Reported by Education Dive, this year’s Association of American Colleges and Universities conference focused on “reclaiming the narrative on the value of higher education”. One potential conclusion? That our insistence on using the phrase “liberal arts” may be a turn-off, or at the very least, confusing to the prospective student market.

The takeaway? Words matter. And while a defense of the liberal arts is a worthy battle, explaining the outcomes of a student who receives that kind of education is much more important when selling the value of higher ed.

May you continue to fight the good enrollment growth fight at your institution today, and we’ll see you again tomorrow.

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Eric Olsen

Eric brings more than a decade of award-winning creative brand development, marketing analytics and higher education experience to Helix Education. Eric is a graduate of Bradley University and earned his MBA at Lewis University.