“In the crowded field of private colleges, only those that differentiate themselves with signature programs and unique marketing strategies can hope to thrive in a challenging economy, several panelists stressed here on Tuesday at the annual meeting of the National Association of Independent Colleges and Universities.”
– The Chronicle of Higher Education, February 1, 2011
As the economy begins to rebound, higher education institutions will be presented with additional challenges in meeting enrollment growth targets. With a projected reduction in the number of qualified applicants, institutions will need to redefine their marketing strategies to ensure that not only do they align with their brand and institution mission, but that they also meet the dynamic and changing demands of prospective student constituents.
The speakers at the recent NAICU event raised some very valid points – points, in fact, that align with strategies Datamark has been publicly addressing as well. The industry is paying attention. Simply put, higher education institutions need to:
- Increase efficiencies throughout the marketing life cycle
- Maximize the window of opportunity that exists between inquiry and enrollment
- Prioritize inquiries and reevaluate contact strategies
- Expand on retention efforts
As you review your current marketing initiatives and determine how they align with the new student-centric environment, consider utilizing our white paper, “Prospect Generation Strategies in a Post-Recession Economy,” as a resource to help guide your developing marketing and enrollment strategies.