More adult learners are putting off college

More adult learners are putting off college.

Reported by Education Dive, with a strong economy and a 3.5% unemployment rate, more adult learners are finding answers to their economic issues in the workplace, with adult enrollment declining by 2.7% in the fall of 2019. While skepticism about the value of higher ed has been increasing, researchers believe the ability to secure employment is likely the primary cause of this shrinking adult student population.

The takeaway? There are still 36 million adult learners in this country with some credits and no credential. In an economic downturn, is your institution ready to tell a persuasive story of upskilling and advancement?

May you continue to fight the good enrollment growth fight at your institution today, and we’ll see you again tomorrow.

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Eric Olsen

Eric brings more than a decade of award-winning creative brand development, marketing analytics and higher education experience to Helix Education. Eric is a graduate of Bradley University and earned his MBA at Lewis University.