MOOCs High Dropout Rate Because Students Don’t Care About Getting Credit?

Could MOOCs have so many drop-outs specifically because students don’t care about getting credit for them?

Reported by Inside Higher Ed, a new report out of Columbia University attempted to better understand the motivations of nondegree MOOC students, and the results indicate that the vast majority of these students already have a degree (80% already having a bachelor’s and 40% already having a master’s), and are simply looking to acquire new skills or potentially evolve/pivot their careers.

The takeaway? While this study absolutely solidifies the understanding that the current MOOC market is powered by the self-pursuit of lifelong learners, would the acceptance and universality of nondegree credentialing help partially solve for the MOOC retention problem?

May you continue to fight the good enrollment growth fight at your institution today, and we’ll see you again tomorrow.

Have an Amazon Alexa-compatible product? Subscribe to our Enrollment Growth Briefing.

Eric Olsen

Eric brings more than a decade of award-winning creative brand development, marketing analytics and higher education experience to Helix Education. Eric is a graduate of Bradley University and earned his MBA at Lewis University.