May the most convenient university win

What happens when our students value convenience more than anything else?

Reported by EdSurge, the most convenient university may very well win.

Digital services in industries outside of higher education have created a new expectation for seamless customer experience that most of us are still falling drastically short of delivering on. And today, more than a third of our students are online learners, looking for additional convenience.

The takeaway? Decades ago, Southwest Airlines CEO Herb Kelleher made all business strategy decisions based on being the low-cost leader, and took over the market. What if one of our institutions made student convenience a similar missional pillar?

May you continue to fight the good enrollment growth fight at your institution today, and we’ll see you again tomorrow.

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Eric Olsen

Eric brings more than a decade of award-winning creative brand development, marketing analytics and higher education experience to Helix Education. Eric is a graduate of Bradley University and earned his MBA at Lewis University.