May 1st increasingly means nothing to higher ed

May 1st increasingly means nothing to higher ed.

Reported by Inside Higher Ed, National College Decision Day on May 1st no longer means turning off the enrollment engine for the vast majority of colleges and universities.

For institutions facing enrollment growth challenges, summer melt is too precarious of a ratio to not keep doing everything possible to extend decision day through as far as the first week of the semester start. In fact, the National Association for College Admission Counseling released a report this year showing more than 400 colleges signaling they were still open for business post-May 1st.

The takeaway? May 1st has become merely a milestone for institutions, not the finish line. So how can we adjust our enrollment growth game plans for this continually evolving calendar year and enrollment cycle?

May you continue to fight the good enrollment growth fight at your institution today, and we’ll see you again tomorrow.

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Eric Olsen

Eric brings more than a decade of award-winning creative brand development, marketing analytics and higher education experience to Helix Education. Eric is a graduate of Bradley University and earned his MBA at Lewis University.