As we continue to talk about personalizing the education experience, it really starts with marketing – or the “find” in our “find, enroll, retain, teach” student life cycle. Being able to identify a high quality prospect and begin a relevant and meaningful dialog with that person is the first step in creating a personalized path to graduation.
For more than two decades, colleges and universities have looked to us to support their enrollment marketing initiatives and find the right prospective students. Because of that, we aim to provide our clients with an insightful, expert team who can help them implement the kinds of marketing programs that create lasting student-school relationships.
That said, we are thrilled to announce that Brett Tippetts has joined Helix Education as Vice President of Client Services. Brett has nearly two decades experience developing brand strategies and delivering campaigns that inspire action.
Brett will be leading our account teams and working with our clients to customize enrollment programs that meet their needs – programs that create awareness and programs that give students a reason to connect with institutions.
Brett has 20 years marketing and advertising experience developing strategic communications programs that increase brand equity. He joins Helix Education from McCann Erickson, a prominent, global advertising firm, where he served as Vice President and Group Account Director.
Previously, Brett managed regional, national and international campaigns for several firms, including Richter 7, Euro RSCG Tatham Partners, FJCandN/Williams & Rockwood, and HGM. His experience spans education, technology, consumer electronics, financial services, retail, government, health and beauty, printing services, oil and gas, and pharmaceuticals. Brett earned his Bachelor of Arts in Advertising and Management from Brigham Young University.
Welcome aboard, Brett!