Are Low-Income Students Only Mentally Priced Out of Higher Education?

Are low-income students truly priced out of higher education, or do they just wrongly assume they are?

Reported by Education Dive, the “sticker prices” of institutions may be scaring students away who would actually pay well below that. And students are leaving billions in potential aid money on the table because of it.

The takeaway? How do we better communicate “net price” to low-income students so they understand their real costs for college ahead of time? And then make the FAFSA process as easy as possible for them once they believe?

May you continue to fight the good enrollment growth fight at your institution today, and we’ll see you again tomorrow.

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Eric Olsen

As AVP of Marketing, Eric brings more than a decade of award-winning creative brand development, marketing analytics and higher education experience to Helix Education. Eric is a graduate of Bradley University and earned his MBA at Lewis University.