Let’s not give up on nudge communications just yet

Let’s not give up on nudge communications just yet.

Reported by Education Dive, while a long-term College Board study recently came back showing low effectiveness of student-focused nudge communications, a different randomized trial has shown more promising results.

Community college STEM students persisted at a 16% higher rate than those students who opted not to receive the nudges, according to workforce development company Jobs for the Future. One intriguing aspect of this trial was what messages the nudge communications included. They were primarily focused on “psychosocial barriers” – aimed at featuring other students, and designed to make them feel that success was possible, that they belonged there.

The takeaway? Don’t count nudge efforts out yet. But let’s make sure we’re learning what kind work best, and for which student audiences.

May you continue to fight the good enrollment growth fight at your institution today, and we’ll see you again tomorrow.

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Eric Olsen

Eric brings more than a decade of award-winning creative brand development, marketing analytics and higher education experience to Helix Education. Eric is a graduate of Bradley University and earned his MBA at Lewis University.