What Lessons Can We Learn from Green Mountain College’s Closure?

Green Mountain College, with a really strong niche of sustainability and environmentalism in a culture and economy trending toward those things, still wasn’t able to keep their doors open.

Reported by The Chronicle of Higher Education, debt, staffing choices, poor alumni relations, and a toxic culture couldn’t be overcome by a strong “niche”.

So what can we learn from GMC’s closing? Positioning is important. Sound enrollment growth strategies and business operations are even more so.

The takeaway? Find your niche. But find enrollment growth best practices while you’re there, too.

May you continue to fight the good enrollment growth fight at your institution today, and we’ll see you again tomorrow.

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Eric Olsen

Eric brings more than a decade of award-winning creative brand development, marketing analytics and higher education experience to Helix Education. Eric is a graduate of Bradley University and earned his MBA at Lewis University.