Can you really use one voice to effectively market to both traditional and post-traditional students? The answer is yes, when you are speaking to them through integrated marketing.
We are excited to have our own Seth Odell included in the prestigious line-up at the Eduventures Summit this year where he will be presenting on the power of integrated marketing and the importance of developing a cohesive brand and message through cross-channel campaigns. He will define how your one voice makes your institution more relevant in the minds of students.
Join us on Thursday for lunch and a compelling session, One University, One Voice: How Integrated Marketing is Shaping the Future of Higher Ed. Seth will explore how truly integrated marketing campaigns don’t just build a brand, but rather help institutions launch, grow and manage their traditional and post-traditional programs. He will discuss how integrated marketing is changing the way we position our institutions, review what goes into building a cross-channel campaign, and share tips and tricks that result in compelling and measurable results.
Seth himself is no stranger to successful enrollment advertising and marketing programs. He understands brand strategy intimately, and knows what it takes to create one consistent brand that students recognize and remember, ultimately driving interest, enrollment and program growth.
We hope to see you in Boston for the Eduventures Summit, which gets underway November 18th – 20th. More than 300 senior leaders in higher education will come together as one, collaborating with each other, an impressive team of analysts and esteemed speakers to share data and ideas.