Does Job Earnings Data Influence a Student’s Major Choice?

Does job earnings data influence a student’s choice of major?

Reported by Campus Technology, a recent study by Rutgers University proves the answer to surprisingly be ‘no’.

While this study shows that students do have optimistic expectations for their post-degree wage earnings – believing they’d earn more than they actual will – this newfound knowledge doesn’t seem to sway students toward a major change.

The takeaway? Students are more driven to passion and personal interest than personal financial outcomes. So how can we make sure we empower students with the knowledge necessary to appropriately budget for their future, knowing we’re not throwing cold water on their career dreams?

May you continue to fight the good enrollment growth fight at your institution today, and we’ll see you again tomorrow.

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Eric Olsen

Eric brings more than a decade of award-winning creative brand development, marketing analytics and higher education experience to Helix Education. Eric is a graduate of Bradley University and earned his MBA at Lewis University.