The results are in and Helix Education ranked in the top 3 internationally for Google’s Agency Challenge, earning Gold in the Mobile category! Helix was recognized for its digital enrollment marketing campaigns on behalf of its college and university partners.
Mobile is everywhere these days. Consider that 86 percent of undergraduates own a smartphone, and 47 percent own a tablet. Mobile has become a primary means of communication, research and connection for students. It’s no wonder educational search volume is surging on mobile devices for enrollment marketing programs.
According to Google’s Education Search Analysis Q2 2015, mobile educational search has shown a 29 percent year-over-year increase. And that doesn’t surprise us. At Helix, we are seeing a significant part of our partners’ paid search traffic becoming majority-mobile.
Our clients are increasingly turning to mobile as part their integrated marketing strategy, and with our targeted creative and data-driven insights, they can increase conversion rates and reduce cost per click. Putting our partners’ digital campaigns front and center means they can connect with prospective students where they are and when they want. The institution becomes more relevant to the student, and the student forms a bond with the institution.
So is mobile a force to be reckoned with? We think so, and so does our team who just returned from an in-depth training session at the Googleplex as part of our Gold status. For two days, they had the opportunity to learn about innovation in digital marketing from a group of experts who know the space and strategy intimately.
Thanks for the recognition Google. We proudly take our place on the podium and look forward to helping more of our partner institutions embrace the power of mobile.