Is the bachelor’s degree still higher ed’s primary credential?

Is the bachelor’s degree still higher ed’s primary credential?

Reported by Education Dive, colleges are awarding slightly more certificates and associates degrees (1.95 million) per year as they are bachelor’s degrees (1.92 million).

New certificate programs continue to be created for these new positions that require more than a bachelor’s degree but less than a four-year degree. And while a four-year degree provides a higher ROI in the long-term, graduates with associates’ degrees can often out-earn bachelors earnings in the short-run, and spend less time out of the labor market due to the shortened time requirement to earn the credential.

The takeaway? Should we dig in our heels in to make sure the bachelor’s degree remains supreme? Or should we continue to build work-learn-earn degree pathways for our students that provide them with the best ROI over the entire course of their working life?

May you continue to fight the good enrollment growth fight at your institution today, and we’ll see you again tomorrow.

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Eric Olsen

Eric brings more than a decade of award-winning creative brand development, marketing analytics and higher education experience to Helix Education. Eric is a graduate of Bradley University and earned his MBA at Lewis University.