Is our brand language inherently COVID un-friendly?

Is our brand language inherently COVID un-friendly?

Small class sizes. Intimate community. The poster language for our brands may also be the scariest sounding for someone looking to safely return to class this fall.

A hotbed of intellectual community is also sadly, a potential hotbed for viral spread.

The takeaway? In this new world, does our language need to change?

To plexiglass dividers. Low-touch engagement. Physically distant desk spaces. And if so, are we offering something completely different? Or were we always?

May you continue to fight the good enrollment growth fight at your institution today, and we’ll see you again tomorrow.

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Eric Olsen

Eric brings more than a decade of award-winning creative brand development, marketing analytics and higher education experience to Helix Education. Eric is a graduate of Bradley University and earned his MBA at Lewis University.