Is forecasting for fall out the window?

Is forecasting for fall out the window altogether?

Reported by Education Dive, when we look at past year’s enrollment funnels to forecast, we must remember how unlike last year this year is. That past results were never a guarantee of future performance, but oh how much even less today.

The takeaway? Even deposits are going to be a less reliable indicator of commitment than in prior years. This doesn’t mean to throw your hands in the air and not even try to forecast. It simply means forecasting with a hyper-realistic lens of how incredibly difficult this year is, and to start running offense against it immediately.

May you continue to fight the good enrollment growth fight at your institution today, and we’ll see you again tomorrow.

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Eric Olsen

Eric brings more than a decade of award-winning creative brand development, marketing analytics and higher education experience to Helix Education. Eric is a graduate of Bradley University and earned his MBA at Lewis University.