Is an employer vs. higher ed war on the horizon?

Is an employer vs. higher ed war on the horizon?

Reported by Education Dive, Apple, IBM, and the Ad Council, in partnership with the White House, are launching a national ad campaign focused on non-traditional workforce education paths and challenging the idea that a college education is the primary vehicle for career success.

The takeaway? Higher ed has a responsibility to steward our relationship with industry, ensuring that we are evolving our curriculum to meet the needs of the marketplace, all while fighting to make sure our credentials continue to be the primary indicator for career success.

May you continue to fight the good enrollment growth fight at your institution today, and we’ll see you again tomorrow.

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Eric Olsen

Eric brings more than a decade of award-winning creative brand development, marketing analytics and higher education experience to Helix Education. Eric is a graduate of Bradley University and earned his MBA at Lewis University.