Investigating a college’s financial health pre-enrollment

Should students investigate their college’s financial health before enrolling?

Reported by Inside Higher Ed, with college closures and mergers happening more and more frequently, the question of a college’s financial health is starting to become a decision point for prospective students. Given the fact that the reputation of having a degree from a closed school is difficult enough, but having to transfer mid-way through your degree somewhere else could be incredibly annoying.

The takeaway? If other institutions commonly in your consideration set are in a precarious financial situation, reminding prospective students of the strength of your endowment, alumni base, and financial operations may serve an effective enrollment growth advantage.

May you continue to fight the good enrollment growth fight at your institution today, and we’ll see you again tomorrow.

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Eric Olsen

Eric brings more than a decade of award-winning creative brand development, marketing analytics and higher education experience to Helix Education. Eric is a graduate of Bradley University and earned his MBA at Lewis University.