“How do you convert more of your existing inquiries?” is the question.
“Remarketing” is the answer.
Our research on the decision to enroll tells us that approximately 80% of prospective students who inquired about a school but did not enroll indicate that they intend to go back to school in the near future. You definitely don’t want to lose track of those inquiries, and that’s the very reason that remarketing direct mail can be so effective.
Several of our customers have put remarketing strategies to the test and the results speak for themselves:
- After adding direct mail remarketing as a way to boost overall starts and re-engage dormant inquiries, one customer was able to achieve more than a 6% start rate and a cost per start of $1,500.
- A 100% online school delivering undergraduate and graduate level programs tested direct mail remarketing to measure the impact on its applications and admissions, and it saw a 200% lift in application and admission rates vs. the hold-out group.
- A customer that considers itself a destination school with a highly specialized program offering saw a 1% response rate and sub-$100 cost per inquiry from their remarketing list.
- Another school that delivers undergraduate and graduate programs 100% online tested a Datamark direct mail remarketing program against their in-house remarketing program. The Datamark program cost per enroll was 60% lower than the in-house program.
- A large school with high brand equity that places a lot of traditional media decided to use Datamark’s direct mail remarketing to boost inquiry volume and support other advertising efforts. The response rates have been double the average direct mail response rate, with a $100 CPI, while the cost per enroll was lower than other important inquiry response channels.
- Lastly,a private, traditional university client employed our direct mail remarketing and exceeded its inquiry goal by 100%, doubling the expected number of inquiries.
Why not test it and see for yourself? That way you can see firsthand how Datamark Remarketing direct mail can be a cost-efficient way to encourage inactive prospects to contact you.
Schedule your Remarketing test now to ensure you have enough time to see the results and plan your 2013 budget accordingly.
Contact Scott Jager at firstname.lastname@example.org or 801-639-1657 to learn more about partnering with Datamark.