Increasing Your Website Traffic with the Right Visitors

SEO PPC Display
Datamark helps schools increase website traffic through new SEO, PPC and Display Advertising strategies

Often times increasing your website traffic can be accomplished by purchasing additional banner ads, adding new keywords to your site, and increasing your social media presence.  While these tactics may result in more eyeballs on your website, they don’t necessarily guarantee you will increase traffic with the rights kinds of visitors.

Believe it or not, there is a science to this…a method to the madness, if you will.

The more we talked to our clients, the more we realized they needed better direction in terms of SEO, Pay-Per-Click Search and Display Advertising.  So we got to work and have rolled out some expanded offerings as part of our digital media solution.  Some clients are already seeing the fruits of our labors with increased search traffic and stronger conversions.

Did you know that Google makes between 500 and 600 updates to their ranking algorithm every year?

It isn’t enough anymore to build your site with what appears to be strong key words and then call it good.  Continuing to create compelling title tags, build quality links, and update your social media pages will help your site rank at the top of search results.  By optimizing onsite, onpage, offsite, social, and local factors for search engine algorithms, you’ll maximize your exposure among the right group of prospective students. Not sure where to start with your SEO strategy? Learn more about partnering with Datamark for search engine optimization.

Did you know that paid search running parallel with organic search can increase traffic to a school’s website as much as 85%?

It is estimated that 8 out of 10 education seekers don’t know which school they want to attend as they begin their research. By targeting prospects through education-specific search queries with keywords based on their geographic location, schedule, and device, you can deliver ads straight to your desired audience, increasing that chance that those education seekers will click your add and land on your site.

Did you know that 44% of transactions originate with display ads?

Custom display campaigns are a great way to diversify your media mix and build brand awareness. Through modeling, profiling and re-targeting, Display Advertising is highly personalized to reach your prospective students, not to mention the interactive content can really engage them. But it doesn’t end there.  The key is to test the creative and the placements to make sure you are indeed reaching and engaging the right audience.

Online marketing continues to evolve, as does our digital media solution.  Planning, targeting, budgeting and tracking can help you to not just increase traffic, but increase the right kind of traffic.

Kara Snyder

As the Director of Corporate Marketing, Kara brings nearly a decade of education marketing insights and experience to Helix Education. Before joining Helix, she worked in enrollment and affiliate marketing, undergraduate and graduate admissions, and student affairs. Kara earned her bachelor’s degree from Temple University.