In an online-only world, does the cheapest college win?

In an online-only world, does the cheapest college win?

Reported by Inside Higher Ed, Park University is placing that bet with a big new marketing promotion advertising their institution as a gap year destination where students can continue their online studies, for a flat $9,000 tuition rate. And then of course, they can transfer right back again, once the pandemic allows.

The takeaway? Will Park win over any students for this gap year bet? Will they then figure out how to keep them? Will other low-priced online EDU providers make a similar marketing play? And will we learn that “cheaper” wins the online EDU race? Or does “best” win, like it always has?

May you continue to fight the good enrollment growth fight at your institution today, and we’ll see you again tomorrow.

Have an Amazon Alexa-compatible product? Subscribe to our Enrollment Growth Briefing.

Eric Olsen

Eric brings more than a decade of award-winning creative brand development, marketing analytics and higher education experience to Helix Education. Eric is a graduate of Bradley University and earned his MBA at Lewis University.