The Importance of Segmented Student Communications

We must stop talking to every single student the exact same way.

Reported by Campus Technology, a new Eduventures study highlights the importance of understanding an individual student’s mindset when communicating to them. This research helps show how students have very different categorical outlooks to academia, including career-focused, experientially-focused, and academically-focused.

The takeaway? All of our students are not created equal. They have vastly different motivations, and vastly different perceived obstacles in the way of earning their degree. So we need to make sure our enrollment teams understand those differences, and segment communications differently to them throughout the enrollment funnel.

May you continue to fight the good enrollment growth fight at your institution today, and we’ll see you again tomorrow.

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Eric Olsen

As AVP of Marketing, Eric brings more than a decade of award-winning creative brand development, marketing analytics and higher education experience to Helix Education. Eric is a graduate of Bradley University and earned his MBA at Lewis University.