How will the NCAA’s new rules for athletes’ personal monetization affect college enrollment?

How will the NCAA’s new rules for athletes’ personal monetization affect college enrollment?

Reported by CNBC, NCAA athletes will now be able to make money off personal endorsements while a college athlete. This is a complete 180-degree turn from the previous policy that prevented athletes from making a dime for their efforts beyond college scholarships, despite the March Madness basketball tournament alone bringing in $1.1 billion dollars in revenue alone.

The takeaway? So what’s going to happen here? Colleges still can’t pay athletes directly. So will athletes be more incentivized than ever to pick the most visible brand name institutions to secure the biggest potential endorsement deals? Or will some decide to play bigger fish in a smaller pond intentionally to be the primary athlete in a particular city or region? We’ll find out.

May you continue to fight the good enrollment growth fight at your institution today, and we’ll see you again tomorrow.

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Eric Olsen

Eric brings more than a decade of award-winning creative brand development, marketing analytics and higher education experience to Helix Education. Eric is a graduate of Bradley University and earned his MBA at Lewis University.