How we can better retain the post-traditional learner?

How can our institutions do a better job retaining the post-traditional learner?

Reported by Education Dive, a new EAB study suggests early career assessments to make sure the student understand what they’re aiming for, and what that degree will unlock for them – all in order to keep them motivated throughout their academic tenure with a real and specific goal in mind.

The takeaway? Retaining this adult audience that now makes up the majority of our enrollments is more critical than ever. So are we doing a good enough job making sure they’ve connected the dots between their degree pursuit and their future opportunities?

May you continue to fight the good enrollment growth fight at your institution today, and we’ll see you again tomorrow.

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Eric Olsen

Eric brings more than a decade of award-winning creative brand development, marketing analytics and higher education experience to Helix Education. Eric is a graduate of Bradley University and earned his MBA at Lewis University.