How to market our graduate degree programs to Gen Z?

How should we market our graduate degree programs to Gen Z?

Reported by Higher Ed Dive, for Gen Z students considering graduate school, only 22% of them have raising their earning potential as their top priority. These students are looking for better career alignment. Bigger mission. Better purpose. And a full 45% of these Gen Z prospects want a full-time in-person graduate degree, perhaps looking to experience what they weren’t able to,  having graduated from their undergraduate degree in the last couple of years of the pandemic.

The takeaway? We have multiple audiences and multiple generations interested in our graduate programs. It may be the same program, but our stories have to be slightly different.

May you continue to fight the good enrollment growth fight at your institution today, and we’ll see you again tomorrow.

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Eric Olsen

Eric brings more than a decade of award-winning creative brand development, marketing analytics and higher education experience to Helix Education. Eric is a graduate of Bradley University and earned his MBA at Lewis University.