Knowing exactly how a lead came to you, how and when it might have already been contacted, and how valid it really is, are critical components of a sound lead generation strategy. We’ve partnered with LeadiD to develop Lead Audit, Datamark’s newest lead quality solution. Lead Audit allows you to gain visibility into leads being generated on your behalf and delivers never-before-seen data about the origin and history of those leads.
How does it work?
Lead generators work with LeadiD to attach unique identifiers for every lead they create. These unique identifiers allow LeadiD to instantly capture the lead’s origin information and build a history of the lead’s life. Datamark overlays client conversion data with the data of each lead’s history to provide an analysis against several categories such as:
- Lead age
- Email match
- Program of interest match
Based on those data points, we work with clients to create custom flags, rules and actions that are applied in real-time to ensure only the best quality leads are purchased.
Why should you use it?
Lead Audit helps you maximize the quality of your CPL media buy and allows you to avoid purchasing leads that are duplicates, old/recycled, improperly edited, fraudulent and oversold. You’ll be better able to manage risk, spend smarter, optimize campaigns, and customize your communications strategies.
Plus, the results are measureable. LeadiD has conducted extensive research that we haven’t seen in the space before. For example, because LeadiD can definitively state whether or not an email address has been altered, it can help schools manage email integrity. Consider the following findings:
- Schools can achieve a 50% lift in their conversion rate when email integrity is a match, that is, when the email address entered by the prospective student is the same email address that you receive.
- Roughly 13% of emails received by buyers are not what the consumer entered.
How can you put Lead Audit to work for your school?
Lead Audit assigns a lifetime identifier to leads, which in and of itself, is a major step forward in protecting the validity of a lead. But as part of our larger bundled solution, the Lead Confidence Toolkit, it can become even more powerful. Our Lead Confidence Toolkit combines all of our lead quality and compliance solutions, including:
- Lead Audit
- Lead Scoring
- Lead Verification
- Compliance Management
- LeadBin Scrubbing
To learn more about Lead Audit and our full Lead Confidence Toolkit, contact Scott Jager at 801.639.1657or Scott.Jager@Datamark.com.