How did Rowan University grow enrollment by 60% in 6 years

How did Rowan University grow enrollment by 60% in 6 years?

Reported by Education Dive, president Ali Houshmand consistently cut Rowan’s annual tuition increases, and aims to keep these increases at or below the rate of inflation moving forward. In this same time period, Rowan’s percentage of underrepresented students has risen from 15 to 30% of the total student population.

The takeaway? Every institution is different. But a strong and singular position like “access” can be extraordinarily helpful for institution focus. And that doesn’t necessarily mean shrinking. In fact, since 2012, Rowan has more than doubled their faculty. In a time when many are questioning the value of higher education, doubling down on affordability and accessibility definitely seems to be playing out for Rowan.

May you continue to fight the good enrollment growth fight at your institution today, and we’ll see you again tomorrow.

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Eric Olsen

Eric brings more than a decade of award-winning creative brand development, marketing analytics and higher education experience to Helix Education. Eric is a graduate of Bradley University and earned his MBA at Lewis University.