Hiram College Sells the “New” Liberal Arts

Hiram College is re-positioning around the “new” liberal arts.

Reported by Education Dive, Hiram College, rather than abandoning their mission as an institution dedicated to the liberal arts, instead is making sure that the liberal arts education is more relevant than ever to today’s student, by combining the liberal arts, professional studies, and civic engagement within their curriculum.

This positioning and communication approach helped first-year enrollment climb by 30% between the fall of 2016 and 2017.

The takeaway? Is your model broken, or simply your branding and messaging?

May you continue to fight the good enrollment growth fight at your institution today, and we’ll see you again tomorrow.

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Eric Olsen

Eric brings more than a decade of award-winning creative brand development, marketing analytics and higher education experience to Helix Education. Eric is a graduate of Bradley University and earned his MBA at Lewis University.