Higher Ed is Worth Even More Than the Million Extra in Earnings

Reported by Education Dive, President Nellis from Ohio University believes we shortchange higher education when citing the mere million dollars extra a college graduate can expect to make over the course of their career compared to a high school graduate. That the college experience, and the deep-end dive a student plunges themselves into new beliefs, peoples and influences enrich who we are and how we see ourselves in the world. That we underestimate all the additional familial and community effects of global citizens who think with more clarity, wisdom and experience than those who were not given the opportunity.

The takeaway? While it’s common to aim hyper-rational when touting the benefits of higher education – the dollar difference in wages one can expect – college is still a heart decision – an emotional decision. So let’s be reminded of that, be inspired by that, and creative with how we attempt to persuade the mind and pull the heart strings.


May you continue to fight the good enrollment growth fight at your institution today, and we’ll see you again tomorrow.

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Eric Olsen

Eric brings more than a decade of award-winning creative brand development, marketing analytics and higher education experience to Helix Education. Eric is a graduate of Bradley University and earned his MBA at Lewis University.