How higher ed expectations affect enrollment patterns

What cultural expectations exist about college attendance?

Reported by Inside Higher Ed, the High School Longitudinal Study tracks student and parent expectations of college achievement over time. The findings?

Student expectations for their future academic achievements are slightly increasing, with students assuming a high school diploma or GED to be the end of their education decreasing from 15% of students in 2009 to 10% in 2016. And students expecting to achieve a postsecondary degree has increased from 64% in 2009 to 76% in 2016.

The takeaway? Expectations are powerful. And despite the increased and incessant questioning of the long-term value of higher ed, more students expect to be heading our way. So what are we doing to make sure we create a reality that can match their expectations, and ensure they’re successful when they come?

May you continue to fight the good enrollment growth fight at your institution today, and we’ll see you again tomorrow.

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Eric Olsen

Eric brings more than a decade of award-winning creative brand development, marketing analytics and higher education experience to Helix Education. Eric is a graduate of Bradley University and earned his MBA at Lewis University.