Higher ed enrollment hits 10-year low

Higher ed enrollment has hit a 10-year low.

Reported by Education Dive, new data from the National Student Clearinghouse Research Center shows that total higher education enrollment has dropped below 18 million students for the first time in a decade, with private non-profit institutions the only group growing in Fall 2019 – by 2.7%.

The takeaway? If the data trends haven’t been clear in the past, we need to hear this wake-up call. There is a growing customer distrust in the value of higher ed. And while we indeed have a powerful economic story to tell about the hyper-rational financial outcomes of higher education, we also need to quickly add new value to the educational experience as well.

May you continue to fight the good enrollment growth fight at your institution today, and we’ll see you again tomorrow.

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Eric Olsen

Eric brings more than a decade of award-winning creative brand development, marketing analytics and higher education experience to Helix Education. Eric is a graduate of Bradley University and earned his MBA at Lewis University.