Helix Invited to Speak at the Annual APSA Conference, Exploring the Power of Data to Improve Student Retention

Our busy summer conference schedule kicks off today at the Arizona Private School Association (APSA) Annual Conference. We are thrilled to have been invited to present two information sessions:

  • How does Marketing Impact Student Retention?
  • Aggregate, Analyze, Act: Keeping Students Moving Toward Graduation

Traditionally, marketing and retention have operated in their own silos, but with an increasing amount of accessible data, coupled with an increasing focus on student engagement, there are opportunities for these two functions feed off of each other and, ultimately, improve outcomes.

Setting the stage for a successful education experience often begins with marketing –the moment your enrollment advisors and admissions reps start interacting with a prospective student. But marketing doesn’t end there; in fact, it has an important role throughout the student’s academic journey.

At the same time, retention strategies don’t necessarily begin only once a student is enrolled. Rather, information collected prior to enrollment can help fuel successful long term intervention and support strategies.

In our session, How does Marketing Impact Student Retention?, we will explore marketing during the enrollment phase, once a student is active in a program, and as a means to re-engage students who have stopped out; all with a focus on using student data to personalize the communication experience.

After we discuss the impact of marketing on student retention, we will jump deeper into the process of building, implementing, and maintaining a successful student retention program in our session, Aggregate, Analyze, Act: Keeping Students Moving Toward Graduation.

Session attendees will learn the importance of collecting data from institutional sources, including inquiry information, SIS, and LMS platforms, to identify, characterize and consolidate intervention strategies. We will discuss ways in which this highly actionable data can be used by coaches, advisors, faculty, and others in a student centric manner to connect with, mentor, and motivate students to continue moving toward graduation.

We look forward to collaborating with APSA attendees today and putting plans in place to more effectively use data to find the right students and keep them motivated and moving toward graduation.

Chris Edwards

As Regional Vice President at Helix Education, Chris works directly with colleges and universities to identify partnership opportunities that help institutions find, enroll, retain, and teach more students. Chris earned his MBA from the University of Massachusetts at Amherst.